In the year 2024, content creators were seemingly everywhere! Social media plays a huge part in MTB marketing today and when you combine the power of social media with amazing brand / sport ambassadors you get something very powerful, helping strengthen the sport of mountain biking! While there are a lot of great influencers / content creators out there, in our eyes the award for “Content Creator of the Year” in 2024 hands down goes to Sebastian Bauer, aka NRML_MTBer!
Photo Credits: Matt Orlando
Our reasoning here is simple, if you have ever met Sebastian you know the amount of positive energy he brings anywhere he goes is infectious! His personality is almost as big as his shoe size, and if you have ever seen his enormous feet, you know those are some giant shoes to fill! It doesn’t matter if you are his best friend or a complete stranger, he maintains the same level of incredible stoke he brings everywhere, making the sport a more welcoming environment for everyone!
On top of this, Sebastian doesn’t just create content, but also cares deeply about the sport of mountain biking itself! In a day and age where there can seemingly be some disagreements between influencers and athletes, Sebastian bridges this gap by continuously shining a light on athletes he looks up to through his social media channels. From attending races, watching mountain bike competitions, and cheering everyone in person, it is clear he loves this sport! A rising tide raises all ships, and Sebastian is confident enough in himself to bring others up with him.
This passion also extends to his riding. Sebastian genuinely loves to ride his bike, something so important in a passion based industry! It’s clear it's not just a social media job to him. He wants to hit jumps, he wants to progress, and he wants to ride his bike with everyone! Sebastian is an amazing ambassador to our sport, both inspiring other riders as well as putting a smile on peoples faces with his viral content.
The sport of mountain biking has become a better place with Sebastian in it, and for that we award him and his team the Awesome MTB award for “Content Creator of the Year” in 2024!
Check out NRML_MTBer here: https://www.instagram.com/nrml_mtber
Comments