Opinion 2/2

Evil Bicycles Can Save The Bike Industry in 2024. Here's how...

Mo Awesome

Mar 144 min read

Evil Bicycles Can Save The Bike Industry in 2024. Here's how...

They say if you need a hero to get things done, you have a problem. Well, the bike industry has a problem and it’s looking like we are...

My Public Apology To SRAM... RockShox's New Flight Attendant Suspension

Mo Awesome

Mar 134 min read

Opinion

My Public Apology To SRAM... RockShox's New Flight Attendant Suspension

The great Kenny Rogers once said “ You've got to know when to hold 'em, Know when to fold 'em” and I just might be folding them slightly....

The CEO of Allied Cycles Responded to Our Claims About The New 2024 Specialized Epic. Specialized Kind of Did Too...

Mo Awesome

Mar 63 min read

Opinion

The CEO of Allied Cycles Responded to Our Claims About The New 2024 Specialized Epic. Specialized Kind of Did Too...

The other day I wrote a piece on how I felt the leaked 2024 Specialized Epic geometry chart of the new Epic shared a lot of similar geo...

I'm Giving Up On Road Cycling in California. Here is Why...

Mo Awesome

Mar 36 min read

Opinion

I'm Giving Up On Road Cycling in California. Here is Why...

My road bike has been sitting untouched for the last few weeks and I’m embarrassed to admit why. It’s not because I find road riding...

Someone Called Me Out For My Norco Opinion. The Bike Industry Needs To Read This.

Mo Awesome

Mar 13 min read

Opinion

Someone Called Me Out For My Norco Opinion. The Bike Industry Needs To Read This.

Yesterday, after my Norco opinion piece , I got called a cheese bag. If you haven't read that article, I did an opinion piece on how I...

Norco Released a 31lbs Trail Bike and Wants You To Be Stoked! Here's Why You Shouldn't Be...

Mo Awesome

Feb 293 min read

Opinion

Norco Released a 31lbs Trail Bike and Wants You To Be Stoked! Here's Why You Shouldn't Be...

I'm going to keep this opinion piece short and sweet so I don't get too riled up. I have a friend who I go back and forth with in regards...

YT and Canyon Made Buying Bikes Online Cool. Fezzari and Propain Made it Sustainable

Mo Awesome

Feb 236 min read

Opinion

YT and Canyon Made Buying Bikes Online Cool. Fezzari and Propain Made it Sustainable

As someone who spent a pretty significant amount of time in their 20’s working in bike shops, I remember the direct to consumer boom...

The Sedona Mountain Bike Festival is the BEST Bike Festival, But Why?

Mo Awesome

Feb 214 min read

Opinion

The Sedona Mountain Bike Festival is the BEST Bike Festival, But Why?

The Sedona Mountain Bike Festival is the BEST mountain bike festival out there, period. Bold statement? Possibly, but I am standing by...

Evil Bikes Announces Company Layoffs, Why is This Happening?

Mo Awesome

Feb 174 min read

Opinion

Evil Bikes Announces Company Layoffs, Why is This Happening?

I woke up this morning and after a little bit of coffee started reading up on bike industry news only to see that Evil Bikes had...

What is it Like Being a Middle Eastern Mountain Biker?

Mo Awesome

Feb 148 min read

Opinion

What is it Like Being a Middle Eastern Mountain Biker?

What is it like to be a Middle Eastern mountain biker in the United States? After all, when you look at the sport itself, Middle Eastern...

The Bike Industry is Dying a Slow Death. How Do We Save It?

Mo Awesome

Feb 115 min read

Opinion

The Bike Industry is Dying a Slow Death. How Do We Save It?

The bike industry has been losing its soul for the last few years and it shows. The excitement around new model releases is waning and...

Cush Core Created The Best Rim Protection On The Market and This Upsets Them?

Mo Awesome

Feb 113 min read

Opinion

Cush Core Created The Best Rim Protection On The Market and This Upsets Them?

I think we can all remember when we first started to see Cush Core hit the scene. One of your riding buddies had gotten it and was...

Is Bentonville The Real "MTB Capital of the World? And If Not Where Is?

Mo Awesome

Feb 94 min read

Opinion

Is Bentonville The Real "MTB Capital of the World? And If Not Where Is?

Unless you live under a rock (with current home prices, this might be us soon, so maybe we should find a different expression), you...

SRAM Transmission Long Term Review (Spoiler: I Hate it, I Want My AXS Back)

Mo Awesome

Feb 87 min read

Opinion

SRAM Transmission Long Term Review (Spoiler: I Hate it, I Want My AXS Back)

By writing this article, I risk upsetting one of the biggest companies in the bike industry, that has not only a stronghold on the...

Mo Awesome

Feb 54 min read

Opinion

Who Should Bike Companies Sponsor?

The year is 2024 and you are in charge of advertising dollars for a bike company. You have to make the decision of how to spend the...

Shimano North America Ruined Shimano For Me, Visiting Japan Changed That!

Mo Awesome

Feb 26 min read

Opinion

Shimano North America Ruined Shimano For Me, Visiting Japan Changed That!

If you have looked at any of my bikes over the last few years you have probably noticed one thing, I am a SRAM guy. AXS was one of my...